Robles
Denny
THE SHORT VERSIONDenny Robles is a design director with 19 years of experience translating brand strategy into visual systems that resonate and endure. He builds cultures where people thrive, and his track record of retaining senior creative talent speaks for itself.
ROSTERBrands Denny has worked with.
PAST WORK
RXBAR OOH
Production on 100+ mechanicals for RXBAR’s “No B.S.” campaign.
Nike Australia: Yes
Collaborated on Nike's Yes campaign, a landmark piece of brand work championing marriage equality in Australia.
#CreatePride Block Party
Produced and Creative Directed the #CreatePride Block Party to benefit New Avenues for Youth. CreatePridePDX.com
adidas Running: Climacool
Collaborated on concept, directed retouching, wrote copy, and produced key visuals.
Logged-Out Component (LOC) Library for Upwork Visitor Sites
Designed and built a LOC library for Upwork's visitor-facing sites. The library launched with 30+ pages updated in the first phase and was built to continue powering the experience well beyond the initial rollout.
PHILOSOPHYDenny believes good design comes from teams that trust each other, diverse voices that make the work better, and systems that give creativity room to breathe. His approach is rooted in empathy, intention, and the belief that the best design directors are makers who never lose touch with the craft.
“Shoutout to Denny Robles and team for bringing the new Upwork brand portal to life! This work establishes greater consistency, simplicity, and a strong foundation for our brand. By moving it into Figma and Webflow, you've made it more accessible while also saving the company $20k in hosting fees. The new LOC library that Denny built was critical in helping us move quickly and get this launched.”
— VP of Design